Transcreation: Honing Your Skills. UTIC Webinar-2018

With challenging projects and a high-end clientele, transcreation is a sought-after specialization. Neophytes often see it as the perfect way to capitalize on the wild and visionary side of a linguist’s brain whilst showcasing their wit and originality. But there’s more to it than meets the eye. As a transcreation specialist, creativity is just one of the skills and abilities you need to provide top-notch adaptations that drive leads and sales. What about the other pillars? How can you build, develop and refine essential transcreation-related skills?

Join us on this free webinar to find out more about:

- the perils of relying on creativity alone

- the key competencies transcreators need to succeed

- practical ways to hone your skills over time.

Is this webinar right for you?

This is an introductory-level session, so no previous knowledge or experience is required. By the end of the webinar, you will have a clear overview of the skills you need to carry out transcreation tasks successfully. You will also walk away with ideas and precious hints on how to nurture such skills so that you can improve your overall expertise.

Got questions? There will be a Q&A portion towards the end of the webinar to dispel your doubts and sate your curiosity.

About the speaker

Alessandra Martelli (AITI) is a copywriter and translator based in Turin, Italy. She creates and translates marketing copy for online and offline promotion, materials for the travel and tourism industry, and medical content with a focus on medical technology.

Alessandra is also a trainer with a qualification in teaching, and the author of 21 Free Tools for Translators. She’s an avid reader, an enthusiastic traveller and a lifelong learner with a keen interest in etymology, linguistics and all things communication.

Website: alessandramartelli.com

Twitter: @aless_writes